Social Media Research Paper Example | Topics and Well Written Essays - 2000 words

Social Media - Research Paper Example Social media network can be used as an effective tool to promote and market different destinations around the world and to increase awareness in the minds of the people. This paper explains  the importance of  social media network. Effective use of social media networks can help the destination marketing organizations and other hospitality and tourism organizations in attracting the  maximum  number of potential travelers. These social media websites  can be  used as a marketing tool in promoting different destinations. This paper analyzes the different strategies implemented by both DMOs and Non-DMOs through social media websites. It is important to understand that how hospitality and tourism industry is using this social medium to create an impact in the minds of their customers. This paper explains the use of social media networks by DMOs and Non-DMOs and their presence on social media websites. Few examples of DMOs and Non-DMOs are explained in the form of screenshots for the better understanding of their activities, popularity and other marketing campaigns on well known social media networks. Furthermore, the paper concludes on reco mmendations and suggestions that how these DMOs and Non-DMOs can improve their marketing activities on social media networks and how they can attract more people through this widely spread platform. Social Media provides a medium or a platform for social interaction. Social media is facilitated with different tools for technological communication that has changed the shift of traditional communication into a more interactive one (Kietzmann et.al, 2011). Over the years, social media has changed the way of communication between different individuals, organizations and communities. In this age of globalization, social media provides an ease in communication and interaction among different individuals belonging from different parts of the world with different cultural